Treasury Marketing Group - TMG

Global Market’s Treasury Marketing Group came into existence in 2005-06 as a part of Treasury process reengineering for providing adequate thrust to the marketing of Treasury Products to the Institutional and Corporate clients of the Bank. 8 Treasury Marketing Units (7 RTMUs and 1 CTMU) were created across the country. The locations of TMUs and satellite centers are such that we have presence in all CAG/MCG/NBG centers. TMUs are staffed with Treasury Marketing Officers (TMOs) and are headed by an AGM/CM with adequate dealing/forex background. TMOs are recruited internally through Dealer’s tests from a pool of young officers. Satellite centers at Cochin and Kanpur are being proposed for catering to those specific geographies in response to the demand.


Objectives:
  • To provide end-to-end solutions in the entire gamut of Treasury Products to Customers for management of their portfolios.

  • To maintain link between the Branches / Relationship Managers (RMs) / Customers on one hand and the Treasury functions and delivery platform on the other.


  • To expand customer activities in Money Market and Fixed Income products.


Activities:
  • To interact with customers about the markets and their requirements through daily telephonic conversations, emails and the most important aspect of marketing – visiting customer’s work place/branches and inviting them at our workplace (Customer Calls).

  • To identify the Treasury related needs of the Customers on an ongoing basis and devise effective strategies for product push.

  • To efficiently market our products:
    Forex Products Derivative Products Money Market Products

  • To directly quote rates to customers, up to USD 0.25 mio in case of USD/INR and equivalent of USD 0.25 mio in case of other currencies.

  • To co-ordinate and assist RMs/Branch officials in various treasury related issues.

  • To provide continuous feedback to other desks about customer’s requirements and the market trends.

  • To interact with other desks in Treasury for pricing and product structuring.

  • To participate in various P-reviews and synergy meetings with various Business Groups which facilitate constant exchange of information on business updates, opportunities and risks.

  • To keep a track on changes in RBI guidelines with respect to Fx, derivatives and other treasury variants and advise the RMs/other units/customers accordingly.

  • To contribute by suggesting changes/improvements to the existing systems and procedures so that they are in line with the RBI guidelines


  • To expand customer activities in Money Market and Fixed Income products.


Awards & Accolades:
  • Asia Money, a leading Asian financial magazine, conducts poll among bankers and corporates on various banking parameters every year. State Bank of India was voted as “The Best Bank in Asiamoney FX Poll of Polls 2014” for best overall performance as domestic provider of FX services over the last 10 years. The results were published in their May 2014 issue.


  • SBI has been voted best in various categories consistently over the years (2007-2014).


It Initiatives :
  • Introduction of Digital signature for all forward contract agreements.


Hr Initiatives :
  • Regular skill building training programs conducted for all Business Groups officials. We regularly arrange various one day sessions for officials on market awareness.